Class Notes

They break boundaries - Avant guard vs fine arts tradition.

Mix high and low culture.
Combination of media happening at the same time

• Anti realism/ hyper realism - No Reality, weird things happen, reach back into the past and forward into the future, tend to adondend ground narrative structure.
• Very intertextual musically and pop culturally, employ a great deal of pastiche, blur historical chronology, they are amoral (anything goes)

A quote by a theorist says "Music videos creat a schitzophrenic abondoment of rational liberal discourse which creates a nihlistic amoral universe of representation" by Andrew Goodwin.

• Music video are well adapted to the notion of consumerism, commercial.
• Flow of different signifiers to challenge meaning. "Image, culture, impolosion of information, hyper real simulation" by Baudrillard.
• Showing of women's bodies
• Representation of race

These all highlight how music videos are postmodern.